Exciting news for seafood enthusiasts and conscientious diners across Australia! We are delighted to announce that State Governments have unanimously voted to endorse the implementation of mandatory Country of Origin Labelling (CoOL) for seafood in hospitality settings. 🙌🐟🎉

🦐 What does this mean for you? 🍽️

Starting somewhere in 2025, when you dine in Aussie cafes, restaurants, and other food service areas, you can now enjoy your seafood with confidence, armed with clear and transparent information about its origin. The introduction of CoOL is a significant step forward in providing consumers with the knowledge they deserve, empowering them to make informed choices about the seafood on their plate. 🦐

🌱 Sustainability at the Heart of Aussie Seafood

Australian farmers, fishers, and seafood producers are deeply committed to sustainability. They dedicate major efforts to ensure that our oceans thrive, practicing responsible and ethical methods in their operations. Unlike some imported seafood that may be of questionable quality and sourced without stringent environmental standards, Aussie seafood comes with a guarantee of quality and a commitment to preserving our marine ecosystems.

🌏 The Hidden Truth About Imported Seafood

Unfortunately, many consumers unknowingly consume imported seafood that may not adhere to the same rigorous standards upheld by our local producers. The allure of cheaper prices can mask the true cost of environmental impact and questionable practices associated with some imported products. With CoOL in place, you’ll be empowered to choose local, supporting the sustainability efforts of Aussie farmers and ensuring the highest quality on your plate.

🐟 Infinity Blue Barramundi: A Beacon of Commitment

At Infinity Blue Barramundi, we take pride in our unwavering commitment to education, sustainability, and transparency. Our mission is not only to deliver exceptional barramundi to your table but also to raise awareness about the importance of responsible seafood consumption. Through educational initiatives and sustainable practices, we strive to contribute to the health of our oceans while providing you with a dining experience you can feel good about.

🌊 Join the Movement

As we celebrate the unanimous CoOL vote, we invite you to join us in supporting the #SeafoodIndustry, championing #CountryOfOriginLabelling, and embracing #SeafoodTransparency. Together, let’s savour the flavours of the sea responsibly and sustainably, ensuring a brighter future for our oceans and generations to come. 🎣🌏🍽️